Monthly Archives August 2018

Best Premium WordPress Themes for 2018 – Minimalist

Premium WordPress Themes for 2018A question on WebmasterWorld has brought up a few interesting comments. As part of a search engine optimization program you may decide to include your own business blog – an activity I highly recommend. The question was, “What are the problems associated with getting loads of blog links?”. Best Premium WordPress Themes for 2018.

There were a wide range of views presented during the discussion. The general feeling was almost one of placing blogs as the second or perhaps even third class citizens of the online world. This can be an error in the thought processes as well constructed blogs can significantly improve the search engine positioning outcomes for any web site.

Links are an important component of any SEO program so a discussion such as this can be important to clarify some of the issues surrounding the topic. This discussion has not really addressed any of the real issues surrounding links from blogs. On the contrary, the general consensus was that blog links are fairly worthless, particularly once they ‘fall of the front page’.

Spam links can come from anywhere and blogs are certainly not the only source. A well constructed blog with good content and a sensible linking strategy adds just as much value to a sites search engine optimization program as does any other strategy.

Links from blogs certainly add authority to a website. They may not add as much value as .gov or .edu link, however is has long been assumed that they add more value than any other link.

Blogs are now part of the online world and they represent a good pathway for businesses to connect to their customers and interact with them. If your search engine optimization program is well prepared and conducted properly, blogs will not be only the only source of links. What is important is to develop a variety of authority links from a range of online entities. Having a balanced link building strategy will enhance your authority and search engine rankings so blogs, as just one of those entities, should not be seen as harming your long term search strategy.

Premium WordPress Themes – Relevant Links

Newbies – the new kids on the block. Fresh young websites that are still in diapers. These sites often show an unranked Google PageRank so is there any value in linking to, or more importantly from a search engine optimization perspective, getting linked from?

  • There are many quotes that come to mind, however, in plain terms, what may appear useless today could prove to be powerful down the road. The real art of search engine optimization is just reaching the top of the SERP’s, it is also about staying there, going the distance.
  • The only way you can plan for the future is by looking for related sites that are growing, developing their own inbound links and slowly improving their position. While they may have only a minor effect on your SEO outcomes in the short term; in the long term they will be valuable.
  • Obviously a little common sense is required. The pages must be relevant to your pages and the site itself there for the long haul. It is a waste of time and energy to build links from a site that will be gone tomorrow. Over time you can come recognize sites that are going to be short lived. The content is sparse, the site full of ads and they often provide little or no value.

Avoid those sites at all costs. On the other hand, sites that have good content and have been optimized for the search engines are, over time, going to acquire their own inbound links. As this happens their rankings will grow stronger and with it yours.

Young sites should hold no fears when it comes to linking so long as you do your home work first, but the key to remember is only partner and link with sites that you have a business relationship with, this will be valuable for everyone for sure!

Premium WordPress Themes – Site Explorer

There are times when even the best SEO program struggles to get a couple of places up the search engine ranking ladder to make to the front page. There are number of strategies you could apply; one of these uses Yahoo! Site Explorer.

The differences between being on the front page and being on page two often comes down to site age and the number of backlinks a site has. Pages that are appearing above yours in the SERP’s most likely have these extra backlinks.

You can use Yahoo! Site Explorer to investigate those pages and see which sites are linking in to them. On most occasions, their back links will differ substantially to yours. Those links may be opportunities that your efforts can capitalize on.

If those links are blogs then you can target them with a comment campaign. You are looking for links and you are looking for authority which may lead to more links so ensure your comments add value and are very valuable.

Non Blog or commercial sites may be approachable for links if they are closely related to your niche. If not direct links, then making yourself known to those web sites may assist in the relevant link building efforts.

By including the links that your competitors are receiving into your SEO program may help your site to climb those last few rungs in the SERP’s.

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Best Premium WordPress Themes For 2018

Best Premium WordPress Themes For 2018Everyone knows you have a home page. They can find it easily. Best premium wordPress Themes for 2018. But deep links are a lot more productive and effective in link building than home page links for a few reasons:

  • You can target specific kewyord phrases instead of the broad sitewide term
  • It is easier to push your internal pages up in the site rankings with long-tail keyword phrases
  • Links to multiple pages looks more natural than a bunch of links to your home page
  • Visitors can find your home page’s URL by typing it into their browser windows but they’ll have a more difficult time remembering your page permalinks for internal pages
  • Internal pages typically cover a more specific topic that is relevant to a user’s needs

When you start your link building campaign as part of your search engine optimization efforts, try to figure out what the best anchor text is for each of your internal pages. Come up with about 10 different anchor text phrases. Vary your anchor text for each of your internal pages and do as much deep linking as you can from a wide variety of sources. You’ll see much better results overall in your link building efforts.

Premium WordPress Themes – Profile Links

Just as social bookmarking can help you build links back to your website, social networking can do so as well. In fact, it is pretty much common knowledge that social networking profiles are good sources for links for the long term ongoing link building aspects of search engine optimization. But why stop there?

When you use social bookmarking sites like Digg and Mixx (and of course quite a few others), one thing to keep in mind is the social voting aspect of the service. Simply submitting your content might get you a link, but a lot of votes on your content will gain some search traction. Your social networking works the same way, but slightly different.

With social networking sites link LinkedIn and Facebook you are not necessarily submitting links. You are participating and making contacts. But your participation is doing more for you than simply making you a social butterfly. The more you use those services, the more search traction your profile at those services is likely to get. For instance, your Facebook profile might appear in the SERPs but it will appear higher if you are active on the service. The more active you are, the more likely you are to rise to page 1 in the SERPs.

This might be called indirect search engine marketing. It is based on the concept that your reputation rises with the waves. As you build your reputation as the social networks you are also building it with the search engines. And since you can’t have 10 of your web pages on page 1 at the same time for the same keywords, getting your social networking profiles to rank high in the SERPs is the next best thing.

Premium WordPress Themes – Yahoo! Links Vs. Google Links

Google pretty much created link popularity. Before Google, no one cared about inbound links except for traffic purposes. But the other search engines have caught on and now all of them include link analysis in some form in their web page ranking algorithm. I find it interesting to compare Google data with Yahoo! data for a number of reasons.

Any time I check my link popularity, the first thing I notice is that I have a few links counted at Google and a lot of links counted at Yahoo! When I go to look at the links, I see that Google shows me one link from each domain and usually not much more. Yahoo! however shows me a lot of links from the same domain. Yahoo! also shows me internal links. Google doesn’t.

But I’m pretty sure that Google uses links to rank my websites in the SERPs. Yahoo! does too, but links aren’t as important at Yahoo! There are other factors more important there. What this illustrates to me is that you cannot rely on any one strategy for ranking at the search engines. You need to branch out and make your web building strategy more diverse – that includes links and it also includes other things as part of your long term search engine optimization and link building effort. The more diverse you are in marketing your website, the more likely you are to achieve high rankings where you want them.

Premium WordPress Themes – Indirect Back Links

I’ve noticed over and over again that Yahoo! is a bit more liberal than Google in its link credit practices. But Google, unfortunately, doesn’t report every link it credits. I think that is because they want to protect their algorithm somewhat and not let out their secrets. There are some really smart search engine optimization experts out there who can figure out how Google gives link credit if the information if made available.

Yahoo!, however, works a little differently. Yahoo! will give you link credit for a single link in your blog’s sidebar for every post you make. So if you post every day for a year and you have one link back to your website from an offsite blog, Yahoo! will likely register you with a link popularity of 365 at the end of that year. Plus some.

Why plus some? Because you are going to get some links in other ways.

Social bookmarking. If you bookmark your web pages at all the social bookmarking sites you can find, a good number of them will gain you link credit from Yahoo! But even some of those bookmarking sites that don’t provide link credit will result in indirect link credit in other ways.

If you have a BlogCatalog account, for instance, your sidebar links will also register as link credit from BlogCatalog as long as your blog is registered at BlogCatalog. Also, people who vote on your bookmarks at some sites, if they have a BlogCatalog, account and they decide to blog about your web page, will help you gain some more link juice from BlogCatalog.

But that’s not all. I’ve seen link credit come from sites that I didn’t bookmark at because someone else bookmarked it there after voting on it from another site. For instance, StumbleUpon rarely gives link credit. But after asking a group of people to stumble an item, one of them went to FriendFeed and submitted the same item. We got link credit from FriendFeed.

Never underestimate the power of indirect links. Don’t just focus on dofollow sites. Benefits can come from unexpected places.

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